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10 great tips to find your shop name

Your shop’s name is the foundation of your business.

To find out whether your desired name is available on My American Shops, you must insert it into our “Check Availability” search during the shop registration process. It can be frustrating to discover that the name you want to use is not available, and you might be wondering why you can’t use a name. Here’s why:

Shop names on My American Shops are entirely unique, so once a name has been used — it can’t be used again. My American Shops does this to prevent confusion and to protect the ownership of you name.

So if you find your favorite choice is not available it’s OK. You can easily find alternatives by following our 10 great tips to finding shop name.

Before you start know the law

Some words and names are trademarked, so do your homework first to avoid a possible conflict later.  You can easily search the database of trademarked names on the United States Patent and Trademark Office website right here.  Consider consulting an attorney if you need specialized advice in this area.

1. Insert your name into our search

Once you have some names you’re excited about, it’s time to do a little research. Checking off the things on this list before you commit to a shop name can save you headaches later.

You can start your shop’s name availability by inserting the name into our search bar. If it’s already taken it’s time to look elsewhere.

You can find inspiration for your shop name all around you. Look at other businesses, on My American Shops and elsewhere, and identify what you like or don’t like about their names. How do they make you feel? Are they easy to remember? Do they give shoppers an idea what you sell?

Business names can fall into many categories, but looking at these popular types is a good

Choosing a shop name is the first step to building a strong brand. Your shop name can help shoppers immediately recognize your business as well as communicate the style of your shop or what you sell now and into the future.

You can find inspiration for your shop name all around you. Look at other businesses, on My American Shops and elsewhere, and identify what you like or don’t like about their names. How do they make you feel? Are they easy to remember? Do they give shoppers an idea what you sell?

Searching on My American Shops for a shop name is not enough.

Pick a name that is easy to pronounce and spell.  The former helps shoppers remember your name, the latter makes it easy to find you again.  Your shop name cannot be longer than 30 characters and can’t contain spaces or punctuation.

If you’re coming to My American Shops with an established name, think about how you can make variations on the name to remain consistent. Try adding words like “Studio,” or “Design” or using a shortened version of your existing business name.Searching on My American Shops for a shop name is not enough.

2. Search for your shop name on other search engines

Search for your intended name on Google. Searching to see what’s already out there can help you determine if other businesses or websites are already using your name. The more unique the name, the easier it will be for your business to become associated with it. Avoid using generic names or terms that will be more difficult to tie to your brand.

3. Use your name

Using your own name as your shop name is also an option, and it gives you some flexibility to grow your product line. Eponymous shops will always be unique to you and are general enough to allow you to explore different kinds of products and aesthetics as your shop grows. One downside is that shoppers can’t quickly determine what you sell. If your name isn’t available, try adding “Studio,” “Co,” “Inc,” “Workshop” or another word.  Keep in mind: Your shop name is different from your My American Shops username, and you shouldn’t think of it like a username or nickname. “Think about your shop name in the context of your whole business. Make it something you’d be comfortable printing on a business card.

Elaine Dimino of Philadelphia combined her first name with targeted key words like gift box to use as her shop name Gift Boxes by Elaine. She purposefully chose a make her shop more personal combining her first name and target key words that describe her art.

If you’re stumped when trying to brainstorm words or phrases that could become part of your shop name, we suggest you make a list of the attributes you want your business to be associated with. Maybe you want your brand to feel family-friendly, colorful and trendy. Think about words that are associated with these attributes and start making a list. Look up the words on your list in a thesaurus to get even more ideas to add to your list.

Spend some time exploring options and then edit down them to a few and finally one.  You may need to gather up a bunch of options to pick from in order to get to more original ideas.  Your list of backup options will also come in handy if the shop name you settle on is unavailable.

You may choose to select words with personal meaning when naming your shop. Maybe the name of street you live on, or a reference to a place you visited as a child. Choosing a shop name is the first step to building a strong brand. Your shop name can help shoppers immediately recognize your business as well as communicate the style of your shop or what you sell now and into the future.

4. Suggestive and abstract names

You can think of these names like a formula: a word or phrase that expresses the vibe or feeling you want your brand to evoke added to descriptive words that make it clear what you sell.

Choose suggestive words that reflect your style. If your items are elegant, use words that have that feeling. If your items are quirky or clever, think of words that have that vibe. Let your own unique point of view as a seller shine through in everything about your shop, especially your name!

One benefit of these kinds of names is that shoppers can quickly understand what you sell. If you are selling a very specific product or supply, putting those words or phrases in your shop name might help your shop appear in searches for those terms on My American Shops and the web.

For example, seller Art Humphrey chose to combine his name with his deliciously healthy product he sells and Humphrey’s Carob Bar was born.

Abstract name let you really flex your creative muscle to create a word or phrase that will identify your shop. They can be uncommon words — Wynne finds inspiration by looking at the names of plants and animals, foreign language words and musical instruments — or you can coin a new word for your shop name by combining two words together. An interesting word or phrase that is meaningful to you can add a bit of history and a point of interest to your shop’s story. A major advantage of abstract names is that they will likely be totally unique to your business, making them easier for customers to search online.

5. Get feedback

Think about asking friends or family what they think about your name. You’ll be amazed how helpful it can be. Also, before you choose your name, feel free to Chat Live with shop owners on our platform. You’ll find shop owners are happy to offer useful advice and feedback as well. After all the more sellers on the platform the more money they make through the Sellers Revenue Share Plan.  Ask what they think about the shop name your exploring, your products and branding.

6. Check the social sites

Using the same name everywhere — in your cover photo and shop icon, on your blog and on any social media sites you use (Facebook, Instagram, etc.) makes it easier for buyers to find your shop.  Check to see if the names you’ve come up with are available on all the major social channels before committing to a name.

7. Make your name memorable

A good shop name should be easy for people to understand and remember. These tips will help you choose a memorable name:

8. Check spelling carefully

Pick a name that is easy to pronounce and spell.  The former helps shoppers remember your name, the latter makes it easy to find you again.  Your shop name cannot be longer than 30 characters and can’t contain spaces or punctuation.

9. Take the “shop name memory test”

Sit down with a piece of paper and pen and ask yourself: “What shops do I know the names of on My American Shops?”  It doesn’t have to be your favorite shop or any reason other than the fact that you remembered the name.

After you have your list of remembered names, take a look at them. What was in the name that made it easy to remember?  What was the main reason they came to your mind?   Now try to do the same to create your own memorable name.

10. Capitalize multiple words

Once you have decided on a name for your shop, take advantage of capital letters to make the appearance of your shop name more legible. If you have more than one word in your shop name, create visual separation by making the first letters of each word capital letters instead of lowercase. For example, “House of Pretty Jewelry” is easier to read than “house of pretty jewelry.”

Done is better than perfect

Hopefully, these tips help you brainstorm a name for your shop that’s uniquely yours, but if you’re feeling stuck or not totally happy with your name, remember that it is possible to change it later. You can change your shop name as many times as you like before you open your shop for business. After you’ve opened your shop, you can instantly change your name one time. If you need to change it again in the future, submit a request to My American Shops Support.

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    e the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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