What is a Private Policy?

A Privacy Policy is a document or statement that describes how a company gathers, uses, manages, and releases the information of customers or visitors to its website. By accessing the company’s website, users accept to have to having their information collected and disclosed in accordance with the company’s Privacy Policy.

We recognize that privacy and security is a major concern.  That’s why we’ve implemented industry-standard security safeguards designed to protect the personal information that you may provide. Access to your personal data on Great American Shop’s website may be password-protected, and sensitive data protected by SSL encryption when it is exchanged between your web browser and our site. We also periodically monitor our system for possible vulnerabilities and attacks, consistent with industry standards.

We have therefore set out below the guidelines we use for protecting your personal information. Please read this Privacy Policy carefully and check it periodically since it may change from time to time.

Great American Shops Privacy Commitment

The Great American Shops.com website (the “Website”) is committed to safeguarding your privacy online. We will only collect, store and use your personal information for specific purposes. We use your personal information to support and enhance our relationship with you.  We do not and never will sell your personal information to any entity for any reason whatsoever.  You may contact Great American Shops at any time with any privacy questions or concerns and to see the personal information you have given us and request correction.

We use cookies and similar technologies, including mobile device identifiers, to help us recognize you when you log into our site. By accessing the site or using our services, you are consenting to the placement of cookies and other similar technologies in your browser in accordance with this Privacy Policy and our Terms of Use. Cookies are small packets of information that a site’s computer stores on your computer. Great American shops can then read the cookies whenever you visit our site or use our services. We may use cookies in a number of ways, such as to save your password so you don’t have to re-enter it each time you visit our site, to deliver content or advertising specific to your interests and to track the pages you’ve visited. These cookies allow us to use the information we collect to customize your experience so that your visit to our site is as relevant and as valuable to you as possible. You may modify and control how and when cookies are set through your browser settings. Most browsers offer instructions on how to reset the browser to control or reject cookies in the “Help” section of the toolbar. If you choose to reject cookies, certain of the functions and conveniences of our site may not work properly, and you may be unable to use those of our services that require registration in order to participate, or you will have to re-register each time you visit our site. Most browsers offer instructions on how to reset the browser to reject cookies in the “Help” section of the toolbar. We may link non-personal information from cookies to personally identifiable information without your permission.

Managing cookies:

If cookies aren’t enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you may not be able to add products to your basket or buy them. You may not be able to perform all functions to sell on our website.

To enable and manage cookies, you can use your browser to do this. Each browser is different, so check the ‘Help’ menu of your particular browser or your mobile phone’s handset manual.  To learn how to change your cookie preferences.


Your use of the Website and any disclosure of personal information via the Website signifies your consent to us collecting and using personal information about you in accordance with this Privacy Policy.


We encourage all visitors to register with Great American Shops, although registration is not required for shoppers.  In order to sell on our platform you are required to create an account by providing use with at least your name, email address, user name, and a password.  The registration forms require users to give us accurate contact information that help us better serve you.  Your name and email address may be used to send you information about our company, product updates, special offers, and newsletters. You understand that by creating an account to sell on our platform,  Great American Shops and others visiting our platform may be able to identify you by your profile on your Shop Owners page, review and rate your products and customer service and you agree to allow Great American Shops to use this information in accordance with this Privacy Policy and our then-current Terms of Use, if any.

Information about you

When you (a buyer and/or shop owner (this is what we call our sellers) register to purchase or sell products and services through Great American Shops.com we ask for information such as your name, e-mail address, mailing address and contact details. Great American Shops.com then keeps a record of this information.

If you (a buyer and/or seller) place an order with us and elect for us to store your credit or debit card details, Great American Shops.com will not keep a record of those details.  All payments are transacted by our World Class Payment processors Paypal and Stripe.  For more information about how credit and debit card details are stored and used by Great American Shops.com, please see ‘how we protect information’ below.

We keep a record of any purchase you make from any shop owners at MyAmericanShops.com. This means our payment processors Paypal and Stripe (in some instances) we can help to deal with any queries or problems you may have, and also so we can ensure that any information that we send to you is relevant.

We keep a record of any e-mail correspondence you send us, so we can track any problems or concerns you’ve had with any of the partners’ stores on our website.

If you contact Great American Shops.com by telephone (via our customer service center or otherwise) we may record, store and use that call for future training or business purposes. This includes, without limitation, use for the purpose of dispute resolution and/or complaints management.

We’ll also ask you questions at registration, and from time to time by email, that will give us information that will be used to improve your experience of shopping at Great American Shops.com. You do not have to answer these questions, but if you do we can communicate with you in a more relevant way.

If you would like to revise the information you have provided to us because you feel that what we currently have on record is incorrect, and/or you would like your information erased from our records, you can so do by contacting at myamericanshops.com/contactus and in accordance with the information provided at ‘further information’ below.

Third-Party Services

Great American Shops has engaged best in class third-party service providers Paypal and Stripe to perform many of the services related to payment processing, including card processing, currency exchange, identity verification, fraud analysis and regulatory compliance.

Great American Shops partners with licensed payment processors Paypal and Stripe to facilitate card payments and other payments and the disbursement of funds to sellers. The provider and processing time for your payment will vary based on the country in which you’re located. If there are insufficient funds in your bank account when our provider processes the payment for your purchase, Great American shops reserves the right to contact you directly and to seek payment. Great American Shops may share your personal or transactional information with those third-party service providers when it’s necessary to process payments.

By using a third-party service, you may also be subject to an agreement with the third-party User Agreements  If Great American Shops receives notice that your shop’s content or activity violates a third party’s service agreement, we may at our sole discretion take action against your account to comply with their policies. Such actions may include canceling a transaction, disabling listings from your shop, suspending your selling privileges, or removing certain payment methods.

Great American Shops Rights and Responsibilities

Great American Shops payment functionality may be made available, modified, or discontinued by us at any time without notice and is subject to the limitations in Great American Shops Term and Conditions.  As a security measure, we may impose transaction limits on buyers and sellers. For example:

  • We may impose limits relating to the value of any transaction, deposit, or adjustment, or limits relating to the cumulative value of all transactions, deposits, or adjustments during a period of time.
  • We may also impose limits related to the number of transactions per day or other period of time. We will not be liable to a seller: (a) if we do not proceed with a transaction, deposit, or adjustment that would exceed any limit established by us, or (b) if we permit a buyer to withdraw from a transaction.
  • Great American Shops may refuse service of our Payment Services to anyone, for any reason, at any time.
  • Great American shops reserves the right to decline transactions that we believe to be high risk, fraudulent, or in violation of Great American Shops Terms and Conditions.
How we use your personal data

All the information we collect via the Site or through correspondence (including telephone calls) with you is used to operate and improve the service we offer you and to personalize our service. We are committed to using your personal information only for:

  • Passing on your orders to your chosen Great American Shops.com shop owner(s) so they can supply goods and services to you and for customer administration. Our partners may use subcontractors (including to assist with delivery and fulfillment) to process and provide your orders to you.
  • Planning and managing Great American Shops business activities, including analysis of customers’ shopping habits, success of advertisements and push notifications and product and style preferences of our customers.
  • Technical administration of our website.
  • Research
  • Providing you with information about the services we offer.
  • Letting you know about offers and news from Great American Shops.com.
  • Letting you know about offers, news and products from partner stores on our site.
  • We may make your name and email address available to companies in order to advertise and market our services to you through other platforms on the internet (e.g. Facebook).
  • To verify details of your payment method or credit card account.
  • Passing on details of your order (but not payment details) and personal information where you have purchased a gift from a wedding list on Great American Shops.com to the users who created such wedding list.

During your registration process you are given the opportunity to select some of the ways in which we may use your details.

These are the circumstances in which we may share some of your data with others:

When we instruct agents, contractors or third party service providers to provide business operations support (including advertising and marketing advice and support), financial services and technology services. Please note that these third parties are under contract, and our service agreements dictate that they only use your information in connection with the services they perform for us and not for their own benefit.

In the unlikely event that our business assets are ever sold to or purchased by another company (our data records are part of our business). You will receive notice of any such event and we will use our reasonable endeavors to ensure that the new combined entity will follow the practices disclosed in this Privacy Policy.

To outside research companies whom we may ask to contact you directly for your opinions on our service, and our partners’ products and services (in which case we provide them with only the information they need to perform their function).

If we are requested by the police or a regulatory or government authority investigating illegal activities to provide information concerning your activities whilst using the network we shall do so.

If a customer recommends you as part of our ‘refer-a-friend’ scheme, we shall notify them that you are already a shopper with Great American Shops. We will not share any of your purchase or other details with that customer.

Managing your orders

We may monitor and review communications between you and our partners on our Content Management System (CMS), solely for the purposes of ensuring that your orders are managed appropriately by our partners and our customer service team, and in accordance with the terms and conditions that we have in place with our partners.

Data over the internet

The internet is a global network, so it is possible for your data to travel internationally, which may include places outside the United States. If you visit or shop at Great American Shops.com, you’re agreeing and authorizing us to process data in this way.

How we protect information

You acknowledge that the Internet is not a 100% secure medium for communication and, accordingly, we cannot guarantee the security of any information you send to us (or we send to you) via the Internet. We are not responsible for any damages which you, or others, may suffer as a result of the loss of confidentiality of such information.

We take every precaution to protect your information. To this end all personal information stored by us is kept on a server in a secure environment.

  • Secure Socket Layer (“SSL”) encryption technology is used for protection of information in transit for any sensitive transactions such as payments.
  • We do not store or process your card details ourselves, they are processed and stored via one of our contracted third party service providers.
  • Only employees, our partners and any third party service providers who need the information to perform a specific job are granted access to personally identifiable information.
Storing your credit and debit card details

If you have elected to store your credit or debit card details with Great American Shops.com those details will appear automatically on the Payments page when you login and proceed to purchase a product with us. To ensure the security of your credit and debit card details we mask your credit or debit card number on the Payments page.  Only the last four digits of your credit or debit card number, the expiry date of that credit or debit card, the name (as it appears on the credit or debit card) and card type will be visible to you on the Payments page.  Of course, we use all of your credit or debit card information to process your order but we do not display this information on the Payments page in order to ensure that no-one can accidentally see it.

Require a CV2 (back of card security) number

We will ask you to enter your CV2 number even when using the stored card function.

If you would like to revise the credit and debit card details you have provided to us because you feel that what we currently have on record is incorrect, and/or you would like those details erased from our records, you can do so by contacting us in accordance with the information provided at ‘further information’ below.

How you can help us protect your information

Please keep in mind that whenever you voluntarily disclose personal information online in non-protected environments – for example on message boards, through email, or in chat areas – that information can be collected and used by others. In short, if you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return. Also remember to close your browser window when you have finished your work. This is to ensure that others cannot access your personal information and correspondence if you share a computer with someone else or are using a computer in a public place like a library or Internet café. We cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.

Further information

If you have questions about your personal data or our privacy policy, please send an email or phone 585-490-3097.

To see all the information we have about you, and to correct any inaccuracies, please write to us at: Great American Shops.com, 1501 East Ave, Rochester, NY, 14607.

How to unsubscribe

If you no longer wish to receive any further email messages, post or other communications from us or you no longer wish to be contacted by other companies who you permitted us to provide your details to then please change your communication preferences accordingly here.

Changes to privacy policy

We reserve the right to change our privacy policy, whilst of course keeping it within all relevant legislation and guidelines. We will do all we can to ensure that these pages show the most up to date information at all times, and may notify you of such changes by uploading the revised privacy policy on the Great American Shops.com website.

Our sellers’ privacy policies

Our partners are bound by the same legislation as us, and if they gather or keep your information, they must give you all relevant information about their policy, as well as giving you the opportunity to opt in or out of certain ways in which they might use that information.

However, we are not responsible and do not warrant or guarantee that the privacy policies, of any partner, or any other companies that your personal information is passed to in accordance with this Privacy Policy, comply with data protection legislation. We are not responsible for any damages which you or others may suffer as a result of the loss of confidentiality of such information. When you place an order with any partner on Great American Shops.com, your personal details that you submit at registration must by necessity be forwarded along with the order, so you will need to verify their privacy policy directly with them if you wish.

Cookie policy

By visiting this website with your browser settings adjusted to allow cookies, you are consenting to Great American Shops.com using cookies for the purposes outlined below in order to provide you with a fully functional shopping experience.

Our cookie policy:

Please note: to make full use of Great American Shops.com and to benefit from certain personalized features, your computer, tablet or mobile phone will need to be set up to accept cookies. The Great American Shops.com website (like many other shopping websites) will not work when cookies are blocked.

Great American Shops.com uses cookies to provide you with the best user experience possible, without them we wouldn’t be able to do things such as remember your preferences or enable you to store products in your basket. The cookies we use don’t store sensitive information such as your name, address or payment details and they can’t harm your computer.

The data we collect through these cookies is solely for the purpose of enhancing our website and your browsing experience – it is never used to identify you and we would never share or sell on this data.

The list below details the cookies used on Great American Shops.com. We have outlined who sets these cookies and their purpose. If the party reads something other than ‘Great American Shops.com’, these are our third party business partners who help us to enhance your browsing experience.

Great American Shops.com uses cookies to enable some of the basic functionality that is required for you to browse and shop on our website, such as remembering which products you have added to your basket. The information collected through these cookies is only used for this purpose and is never shared or sold on to third parties.

Great American Shops.com work with 3rd party agencies to display our banner advertising on other selected websites based on pages already viewed on Great American Shops.com. The cookies help us to monitor and improve the effectiveness of our banner advertising and to refine the targeting of these campaigns so that we are displaying the most relevant content for each individual. The date collected through these cookies is anonymous, does not collect specific customer data and is never shared with other third parties

Performance Google Adwords; MSN/Bing; Double Click; Yahoo (Right Media)  Google Adwords, MSN/Bing, Double Click and Yahoo use cookies (or, if applicable, anonymous identifiers) to track our own paid advertising activity. We use the information collected by these cookies to help us determine where our ads will be most effective online. Each individual advertiser uses its own tracking cookies and the data taken is not confidential data or interchangeable.

Performance Google Analytics (including Universal Analytics and Google Analytics for Display Advertisers)  Google Analytics use cookies (or, if applicable, anonymous identifiers) to collect data that helps us understand how people are using the site. We use this information to identify how and where we can improve the customer experience, and to help us determine where our ads will be most effective online. The data collected through these cookies is anonymous, does not collect specific customer data and is never shared with other third parties, other than Double Click Campaign Manager, which is a fully owned Google product.

Great American Shops.com works with a 3rd party to test and find the optimal content and experience for our users. The cookies used enable us to identify which experiences visitors to our site have seen so that we can ensure we serve them with the same experience again should they return to our site. The data collected through these cookies is anonymous, does not collect specific customer data and is never shared with other third parties.

We use cookies to track the activity of customers on the site in order to help us provide the most relevant product recommendations to you based on the products you have previously viewed or purchased and the categories in which you have previously expressed an interest.

Functionality Share This allows customers to share content, products and web pages from our website with other websites and social networking sites. The cookies used by Share This allow us to track the type of content, products and pages that our users are sharing to help us better understand which content is most engaging for our customers so that we can improve the content and customer experience in other areas of the website.

We use cookies to track the behavioral activity of customers across the site in order to help us improve the customer experience and identify any problems customers may be having using areas of the site. We also use this information to refine all our marketing activity to ensure it is as relevant as possible for each individual customer.

Social media sites such as Facebook and Pinterest, serve cookies in order to be able to share and discuss Great American Shops.com’s products on social networks.

What is a cookie?

A cookie is a small text file which is downloaded and stored on your computer or mobile device by websites that you visit. Where cookie technology is not available, an anonymous identifier may be used. An anonymous identifier is a random string of characters used for the same purposes as a cookie.

Your browser accesses the cookie file only when you visit the website that generated it. This helps to ease your navigation by automatically logging you in and remembering things like your preferences and what’s in your shopping basket. Cookies allow sites like Great American Shops.com to deliver you a personalized shopping experience.

The information stored within any given cookie can only be accessed by the website that created it and cookies are limited to communicating only the information that you have disclosed to the site.

Types of cookie:

Session (or Transient) Cookies

Session cookies are stored in your computer’s memory for the length of your browsing session. They become inaccessible after the session has been inactive for a time and are automatically deleted from your computer when the browser is closed. They allow you to move from page to page without having to log-in repeatedly. Persistent (or Permanent) Cookies

Persistent Cookies

Persistent cookies are stored in your computer memory and are not deleted when the browser is closed. They keep your preferences for the website, so they will be remembered for next time you visit the website. They are also used to collect information about the average time spent on a particular page, the numbers of visitors, and analyze shopping patterns on the website. This information is used to find out how well the website works and where it can be improved.

Flash Cookies (or Locally Shared Objects)

Websites that contain Flash can also store small files on your computer that are used in the same way as cookies.

Flash cookies can also back up the data that is stored in other cookies. When you delete cookies, your Flash cookies are not affected. So a website may still recognize you if it backed up the deleted cookie information on a Flash cookie.

Sharing with social networks

If you use the buttons that allow you to share products and content with your friends via social networks like Facebook, twitter, Instagram etc. these companies may set a cookie on your computer memory. Find out more about these below:

Last amended 7/7 2021

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